Fuji Xerox Australia relocated their national headquarters to a new 8000sqm facility at Macquarie Park, engaging studio3design to design the interior fitouts for the workplace and exhibition/sales area.
Collaborating with studio3design, MAAT designed graphics that reinforce the activity based zoning of the business units, to assist in wayfinding and identify the individual units. Working closely with the global branding unit in Japan, MAAT used primary brand colours on directories and level numbers, which were applied directly to painted walls and columns, and incorporated into the graphic forms applied throughout the space.
Externally the logo is applied at high level identifying FXA from local roads and adjacent M2. At entry level an exhibition was created to showcase Fuji Xerox products. Graphics and pattern developed for the space identify primary commercial units, utilising products from the supplier to showcase their portfolio.
