SOMA is a $25 million commercial and mixed-use development located in Gregory Hills. The primary focus is to provide aligned health care facilities, eventually located adjacent the proposed $330 Camden Medical Campus. The new precinct also offers beauty and dining options to provide a diverse offer to the local community.
The signage placement and design has been designed to integrate with the buildings and landscape and to compliment the architecture by AN+A through the use of materials, colour and form.
Planar, linear sign forms are integrated with the sun shading when applied to the building façade. This creates strong patterning through shading and shadows via the use of perforated metals. The materials are raw where appropriate and the graphics utilise a neutral palette with key highlight colours. Retail guidelines developed by MAAT control advertising across the site via internally illuminated light boxes integrated with façade and at glazed shop fronts.
“MAAT have delivered a great result on a landmark holistic health and wellness development, aligned with our goal to establish a new standard in this sector and a destination for the community to embrace. They were communicative and transparent throughout, worked closely with the client team and architects, and brought design solutions to the table which responded to project opportunities and evolving operational needs. The project vision was realised with care and professionalism, and we are already working with Jo and Bridget on our next project.”
Duncan Bull
Orca Partners
