Sydney School of Entrepreneurship is a not-for-profit collaboration between all 11 NSW universities and TAFE NSW, supported by NSW Government. Launched in 2017, SSE is housed in the original footwear building in TAFE NSW Ultimo Campus. Working with the brand and visual language developed by For The People, signage and placemaking are used to create a presence for SSE and assist in wayfinding within the TAFE campus.
Externally the sign forms are integrated with the building, applying the brand language of repeat elements to the detailed architectural façade, mirroring many of the brand forms. The colour palette is restrained externally for permanent elements on the façade. Internally the signage is animated utilising a range of brand forms with brights from the colour palette. Within the neutral and raw material palette of the interiors developed by MAKE Creative the signage provides a joyful and varied overlay. The scheme has developed over the 18 months that SSE has been in operation reflecting the needs of the growing entrepreneurial school.
“I have recently worked with MAAT on realising important placemaking and wayfinding signage and graphics for the newly launched Sydney School of Entrepreneurship. They helped to realise the full potential of our brand in the built environment and significantly added to our organisational character and culture as a result. Their expertise with scale and materiality beautifully responds to the art deco building and purpose designed fit-out. They guided our dealings with council and responded to a fast and changing program to deliver the signage on time and budget.
Bridget and Jo were collaborative in their working relationship and were great partners for the Sydney School of Entrepreneurship, delivering a charismatic and highly functional signage system that all who visit SSE enjoy. I highly recommend them.”
Sarah Nelson
GM, SSE
